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Business Relationship Management Professional

Business Relationship Management (BRM) has become the critical service provider/business client role in today’s modern organisation. BRM embodies a set of competencies (knowledge, skills, and behaviours) to foster an effective business value-producing relationship between a service provider and its business partners. The BRM Role is a crucial link between a service provider and the business, acting as a connector, orchestrator, and navigator between the service provider and one or more business units. The service provider could be IT, or any other Shared Service or outsourced area.

/ WHAT IS

Business Relationship Management Professional (BRMP®) is a world-class professional development program designed to provide a solid knowledge of Business Relationship Management. The BRM Discipline rests on solid research-based foundations verified and enhanced over a decade of successful implementations in leading global organisations. It is equally effective for shared services including Human Resources, Finance, Legal, external service providers and others, BRM practices have enjoyed widespread adaption in IT. BRM implementation rate in IT services has quickened significantly since 2011, when the BRM role and corresponding processes was formalised as an Information Technology Infrastructure Library (ITIL®) best practice and an ISO/IEC 20000 IT Service Management international standard requirement.

The BRM role is vital, and requires experience and skills to fulfil it successfully, to take the role from a barely tolerated “Order Taker” to a “Trusted Advisor”, integral to the service provider’s business partners.

The Praxis Framework™ covers four areas in each PPP discipline; Knowledge, Method, Competency and Capability, and is the first framework to integrate projects, programmes and portfolios in a single guide. Not to mention an easy to use maturity model.
By covering the full breadth of guidance needed for effective project management within a single framework – Praxis is the most efficient means of delivering projects and programmes

This international certification is targeted at:

  • Business and Customer Relationship managers
  • Portfolio managers and senior Project managers
  • Solution Architects and Business Analysts
  • External service providers
  • Representatives of shared services organisations including;
  • IT, Learning and Development, Procurement, HR, Finance, Sales, Strategy Planning, etc.
  • Business partners and anyone else interested in business value maximisation.
  • And any programme, change, project or line manager looking for a career path that will leverage your wealth of experience in these areas.

This is a 3-day event facilitated by one of Snap Tech’s most experienced accredited trainers. You’ll find a comfortable, ready-to-learn atmosphere where you’ll receive expert instruction and guidance, interact with your peers, and gain the real-world skills that matter.

The BRMP is a pre-requisite for the Certified BRM event and exam.

Foundation

Praxis Foundation equips you with an understanding of project and programme functions, documentation and processes used to manage the lifecycle phases. You will be able to work effectively as part of any project or programme management team. It is a pre-requisite for the Practitioner qualification.

Exam Format

  • 75 simple multiple-choice questions, 60 minutes duration
  • Closed book, 50% pass mark

Practitioner

Praxis Practitioner builds on the understanding developed at Foundation level, providing you with the knowledge to apply and tailor Praxis to your organisation’s projects and programmes. Note that Portfolio Management is not covered.

Exam Format

  • Complex multiple-choice questions
  • 2 ½ hours duration, Open book (only the Praxis Framework can be referred to)
  • 50% pass mark (40 marks out of 80).

Bridging Course

The Bridging Course is for those who have an existing certification. Applicable certifications are PRINCE2, Managing Successful Programmes (MSP) and the APM PFQ and PMQ qualifications. The Practitioner exam is written after the Bridging event.

Exam Format

  • Complex multiple-choice questions
  • 2 ½ hours duration, Open book (only the Praxis Framework can be referred to)
  • 50% pass mark (40 marks out of 80).

/ BENEFITS

You will be able maximise the value of the BRM role to both the service provider and the business partner by:

  • Being a strategic partner, contributing to business strategy formulation and shaping business demand for the service provider’s services.
  • Using Portfolio Management disciplines and techniques to maximise realized business value.
  • Contributing to meaningful Business Transition Management, advising on the conditions for successful change to minimize value leakage.
  • Stimulating and surfacing business demand.
  • Improving the services and products of the service provider.
  • Facilitating convergence between the service provider and the business.

/ CONTENT

This Certification incorporates the following content:

  • Business Relationship Management Fundamentals
  • The BRM Roles
  • Strategic Partnering
  • Business IQ
  • Portfolio Management
  • Business Transition Management
  • BRM, Provider and Business Capability Maturity Assessments
  • Powerful Communications

/ OUTCOMES

This event will enable:

BRM Role Introduction

  • Be able to explain the goals and objectives of the BRM role.
  • Understand why the BRM role is gaining importance and how it is evolving in response to business and provider forces.

Organizational Capability

  • Explain the concepts of Business Demand Maturity and Provider Supply Maturity and how these impacts the BRM role.
  • Understand the drivers of relationship maturity.
  • Understand how to differentiate between tactical and strategic BRM roles and how these relate to the different BRM Maturity Model levels.
  • Understand the operating model and how it relates to Business Relationship Management.
  • Understand the business partner’s decision cycle.

Organizing for BRM

  • Understand the Scope of BRM Engagement Through the Service Lifecycle.
  • Understand the different way BRM teams can be organized.
  • Be able to explain common BRM reporting and organizing structures.

Organizational Intelligence

  • Understand Capability Roadmaps.
  • Provide value-centric definition of a service.
  • Define Service Management and understand its key principles.

Value Management

  • Be able to use the Value Management Framework to link business strategy, provider strategy, portfolio and the business case to shape priorities and communicate business value.
  • Understand how Business Outcomes help to clarify strategic initiatives, manage scope and determine value metrics.
  • Understand the relationships between Project, Program and Portfolio Management and how these works together to optimize business value.

Relationship Management

  • Co-develop, with your business partner, a Relationship Strategy-­on-a-Page and corresponding mutual Relationship Contract.

Business Transition Management and Powerful Communications

  • Understand what is required to motivate stakeholders to actively engage in strategic change initiatives.
  • Understand the key roles to be orchestrated in managing large scale or strategic change.
  • Recognize people’s emotional response to change and help them to cope with it.
  • Understand the sources of resistance to change and how to mitigate them.
  • Understand the stages of commitment to change and how deep a commitment level to pursue for a given type of change.
  • Understand the components of effective communication.
  • Understand how to influence those over whom they do not have direct control.
  • Convey the unique value proposition of the BRM role.

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The Lecturers

Our team of certified and highly experienced trainers and consultants work alongside international experts to offer you the highest quality of service. We are a dedicated group of individuals with a shared passion for delivering positive change.

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Custom Training

Different people learn new information in different ways. That’s why we provide a wide range of delivery options to help you get the training you need in the format that best suits your role, learning style and company’s objectives.

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Next Steps

PMIC > PRINCE2® > MSP® > Change Management

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